Foundations of AI in Marketing & Sales
Gain an understanding of the fundamentals of AI, ML, and DL, and how they are used for marketing & sales.
Build the expertise to apply AI-driven tools that optimize marketing campaigns, boost conversions, and drive business growth in a competitive marketplace.
No application fee • Limited seats
Gain an understanding of the fundamentals of AI, ML, and DL, and how they are used for marketing & sales.
Identify high-impact AI use cases across customer insights, campaign automation, predictive sales analytics, and lifecycle growth.
Discover how AI can improve marketing & sales based on data analysis by integrating with CRM and Customer Data Platform (CDP).
Examine AI strategies to improve targeting/personalization, optimize media and budgets, increase pipeline conversion, and enhance customer experience.
Recognize ethical, legal, and privacy considerations and establish governance for responsible AI.
Measure impact using attribution and ROI frameworks; translate outcomes for executive stakeholders.
5 modules • 51hours total length

We welcome learners from diverse academic and professional backgrounds eager to harness data and AI for marketing innovation and business growth.
No prior programming knowledge is needed; comfort with data and analytics is preferred.
Ideal for individuals with experience or interest in marketing, sales, business strategy, or related domains.
Suitable for students, working professionals, and entrepreneurs looking to apply AI and data-driven insights in business and marketing.
Marketing professionals, campaign managers, sales leaders, CRM specialists,cCustomer experience and support managers, digital and growth marketers, MarTech consultants and strategists, entrepreneurs in marketing and e-commerce.
Earn a recognized certificate that can be put up on your LinkedIn profile to enhance your career prospects. Digital certificate upon successful completion; aligned with global recognition frameworks for mobility.


Srishti Jain is a marketing strategist & deep-tech entrepreneur (15+ yrs). Founder, MakeAR.ai & Head, Strategy at Impresario. Builds AI/AR brand experiences for L’Oréal and McDonald’s; scaled ops 20×; featured in The Telegraph India.
Join live sessions, learn with guided materials, and build a practical capstone.
This program is best suited for marketing professionals, campaign managers, sales leaders, CRM specialists, customer experience and support managers, digital and growth marketers, MarTech consultants, and entrepreneurs in marketing and e-commerce building innovative, AI-driven customer solutions.
The program offers live interactive classes, recorded sessions, and a webinar with industry experts. Learners also receive guided demonstrations of AI marketing and sales tools, such as customer segmentation platforms, campaign automation, and sales forecasting systems.
No. The program is structured to gradually build your understanding of AI concepts and their applications in marketing and sales.
Graduates of the program can pursue high-demand roles across marketing, sales, and customer engagement, including:
This 3-month certification program goes beyond theory by focusing on AI applications in customer targeting, personalization, sales forecasting, and campaign optimization. Learners gain hands-on experience with AI-powered marketing and CRM tools, making the learning highly practical and industry-relevant. Online and recorded sessions make this certification program highly flexible.
Yes. Learners will receive a certificate in AI in Marketing & Sales from Amity Online, recognizing different achievement levels of the learners, such as participation, completion and excellence (merit/distinction).
Absolutely. The program is designed for marketing and sales professionals. With online delivery, recorded sessions, and flexible learning modules, it fits seamlessly into a working professional’s schedule.
