1
Foundations of AI in Marketing & Sales
Gain an understanding of the fundamentals of AI, ML, and DL, and how they are used for marketing & sales.
Learning Outcomes
2
Learning AI Use-Cases Across Marketing Campaigns
Identify high-impact AI use cases across customer insights, campaign automation, predictive sales analytics, and lifecycle growth.
3
Evaluating AI Solutions
Discover how AI can improve marketing & sales based on data analysis by integrating with CRM and Customer Data Platform (CDP).
4
Practical AI Implementation
Examine AI strategies to improve targeting/personalization, optimize media and budgets, increase pipeline conversion, and enhance customer experience.
5
Ethics, Law & Privacy
Recognize ethical, legal, and privacy considerations and establish governance for responsible AI.
6
Insights from Real-World Cases
Measure impact using attribution and ROI frameworks; translate outcomes for executive stakeholders.
Program structure
Lesson Plan
5 modules • 51hours total length
Module 1: AI for Customer Insights & Market Research
Module 1: AI for Customer Insights & Market Research
What you'll learn
- Define AI applications in marketing and sales
- Analyze customer data types, consent, and ethical considerations
- Apply NLP and social listening for sentiment and topic analysis
- Design customer segmentation and look-alike modeling
- Use AI for market sizing, demand sensing, and trend forecasting
- Build and interpret research dashboards and experiments
Skills you'll gain
Customer InsightsCRM/CDP AnalyticsSocial ListeningNLP for MarketingBehavioral SegmentationDemand ForecastingMarket Research Design
Module 2: AI-Driven Content & Campaign Automation
Module 2: AI-Driven Content & Campaign Automation
What you'll learn
- Apply generative AI for copywriting, creative design, and testing
- Build predictive audience segments and personalized recommendations
- Automate lifecycle campaigns with AI-driven triggers and orchestration
- Optimize ad bidding strategies, budget pacing, and ROAS
- Automate SEO/SEM research and campaign scaling
- Ensure compliance, brand safety, and IP security in content ops
Skills you'll gain
Generative AI CopyCreative TestingPersonalizationCampaign AutomationAd Bidding OptimizationSEO/SEM AutomationBrand Safety
Module 3: Predictive Analytics for Sales & Lead Scoring
Module 3: Predictive Analytics for Sales & Lead Scoring
What you'll learn
- Engineer features and build models for sales propensity scoring
- Design predictive lead scoring, routing, and SLA policies
- Apply AI for churn prediction, upsell, cross-sell, and pipeline forecasting
- Optimize pricing with elasticity and predictive models
- Use AI tools for territory planning, quota setting, and sales enablement
- Apply co-pilot tools for next-best-action and seller assistance
Skills you'll gain
Sales AnalyticsLead ScoringChurn PredictionForecasting ModelsPrice OptimizationSales EnablementAI Sales Co-pilots
Module 4: Conversational AI & Customer Support
Module 4: Conversational AI & Customer Support
What you'll learn
- Design conversational bots across FAQ, transactional, and sales use cases
- Apply NLU/NLG, intent modeling, and knowledge ingestion pipelines
- Build customer journeys with conversation design and escalation guardrails
- Integrate bots with CRM and helpdesk platforms for seamless ops
- Measure bot performance with KPIs (containment, CSAT, AHT)
- Ensure fairness, multilingual support, and safety in conversational AI
Skills you'll gain
Conversational AIIntent ModelingConversation DesignBot IntegrationSupport AnalyticsMultilingual AICX Optimization
Module 5: Measuring ROI & Scaling AI Marketing Strategies
Module 5: Measuring ROI & Scaling AI Marketing Strategies
What you'll learn
- Define KPIs and attribution frameworks for AI marketing ROI
- Apply Multi-Touch Attribution (MTA), Media Mix Modelling (MMM), and Incrementality testing for campaign measurement
- Optimize media mix, pacing, and scenario planning at scale
- Build governance structures for AI audits, approvals, and risk control
- Implement compliance practices across data privacy and brand/IP use
- Develop change management and enablement strategies for scaling AI
Skills you'll gain
Attribution ModelsROI MeasurementMedia Mix OptimizationIncrementality TestingAI GovernancePrivacy ComplianceChange Management
